This is me

Hi, I’m Kelly Li, a BBA student at Parsons studying Strategic Design and Management—which is really just a fancy way of saying I like figuring out how brands work and how to make them better. I’ve dabbled in brand strategy, marketing, and business development, taking on everything from launching my own coffee startup (Pika) to helping bring a patented golf training tool to life at the PGA Show (yes, I was surrounded by golf pros, no, my swing hasn’t improved).

 

I love finding creative ways to connect brands with people—whether that’s through smart storytelling, market strategy, or making sure a product doesn’t just exist, but actually resonates. My work usually involves a mix of strategic thinking, creative problem-solving, and lots of iced coffee.