Strategic Branding and Market Launch

As the brand strategist for Haenware, a patented golf training tool, I developed its identity, storytelling, and market positioning to establish a strong industry presence. By refining the brand’s voice and crafting key marketing materials, I helped create a clear and compelling narrative. These efforts culminated in a successful brand activation at the PGA Show 2025, where we connected with 100+ industry professionals, strengthening visibility and business opportunities.