Pepsico Reusable Cup

This project focused on creating a sustainable cup solution for PepsiCo and Yum! Brands, aligning with SDG 12: Responsible Consumption and Production. The goal was to develop an eco-friendly alternative that maintained functionality, brand identity, and consumer appeal while reducing waste. Research covered material innovation, industry trends, and consumer behavior to propose a solution that was both practical and scalable. With their global reach, PepsiCo and Yum! Brands have the opportunity to influence more sustainable packaging choices and encourage environmentally responsible practices in the industry.